The ADGM Registration Authority has issued new rules under the Commercial Permits Regulations 2024 to regulate events, sales and promotions, and temporary commercial activities within the financial free zone.

The Registration Authority has expanded its permission framework covering Entertainment and Events, Temporary Commercial Activity, and Sales and Promotion. These rules aim to strengthen consumer protection by ensuring that commercial, promotional, and temporary activities within ADGM are conducted transparently and responsibly.

Under the updated framework, businesses wishing to operate on a temporary basis within ADGM must obtain a temporary commercial permit for a defined period. This requirement applies to entities who are not permanently established in ADGM but want to conduct short‑term commercial operations.

The Rules also introduce a mandatory sales and promotions permit for ADGM‑licensed entities and temporary permit holders engaging in specific promotional or sales‑related activities. This ensures that marketing practices are properly supervised and aligned with ADGM’s consumer‑protection standards.

In addition, an entertainment and events permit is now required for certain activities, including events, entertainment productions, photography sessions, and speaking engagements. These permits ensure that public‑facing activities meet ADGM’s operational, safety, and regulatory expectations.

The Rules also establish conditions and compliance obligations on the issue of all permit types, setting out eligibility criteria, operational standards, and regulatory expectations for applicants.

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