From Transactional to Trusted: Elevating Your Legal Practice Through Relationship Excellence

LexisNexis, in collaboration with DIFC Academy, invites legal professionals to an interactive and strategic webinar that redefines how lawyers build, retain, and grow client relationships in today’s competitive legal market.

In a world where legal expertise is no longer the sole differentiator, this course equips you with the tools and mindset to evolve from being a transactional advisor to becoming a trusted partner.

Led by Dr. Christel Marshall, a growth strategist and marketing visionary, this session explores relationship marketing, legal service branding, and business development strategies tailored specifically for the legal industry.

COURSE DETAILS

Date: Thursday, 17th July 2025
Time: 10:00 AM – 12:00 Noon GST
Format: Live Zoom Webinar
Accreditation: 2 CLPD Accredited Points

LEARNING OBJECTIVES

By the end of this course, participants will be able to:

• Explain marketing and loyalty concepts through the lens of legal service delivery
• Identify your business development persona and demonstrate how to apply it effectively
• Develop a personal brand strategy that aligns with client expectations
• Apply the Loyalty Loop and segmentation strategies to enhance client relationships
• Create an actionable plan to grow your legal practice by building trust

FEATURED SPEAKER

Dr. Christel Marshall – Growth Strategist | CM Consult

With over 27 years of experience across legal, tech, and research sectors, Dr. Marshall specializes in transformational branding and sustainable business growth.

TARGET AUDIENCE

This course is designed for private practice lawyers, legal consultants, client relationship managers, and business development professionals looking to move beyond transactional service, build lasting client trust, and drive long-term growth in a competitive legal market.

Register now to secure your spot and transform the way you engage with clients.

CO-ORGANISERS: