LARA SALEM

Head of Content Strategy, LexisNexis Middle East

Lara SALEM is a seasoned legal tech professional with a rich 17-year career in digital publishing and content creation, specializing in developing legal series. With 14 years dedicated to the Gulf region, Lara has honed her expertise in managing dynamic teams of legal researchers and translators, while fostering strong author relations. Her contributions extend to the development of rule of law projects that have significantly impacted the region.

Lara’s impressive trajectory in the legal tech industry has recently been elevated by her role at LexisNexis, where she joined a year ago as the Head of Content Strategy for the MENA region. In this capacity, Lara oversees two pivotal platforms, Middle East Online and Lexis MA for Morocco, steering the content expansion strategy in collaboration with the product teams. Her leadership ensures that LexisNexis remains at the forefront of legal research and content strategy in the MENA region, reflecting her deep commitment to innovation and excellence in the field. Her recent endeavours include spearheading the transition of legal research through the integration of AI tools. She has been instrumental in training teams on AI utilization, crafting effective prompts, and seamlessly incorporating these advancements into existing processes.

Holding a bachelor’s degree in political science, a civil law degree, and a common law degree, Lara Salem brings a diverse and comprehensive understanding of the legal landscape. Lara’s commitment to personal growth and leadership is further exemplified by her certification as a coach, underscoring her multifaceted expertise and dedication to the legal tech industry.